In one day your marketing team learns to use AI tools across its own campaign work. We sharpen audiences and messaging, draft copy in variants, build images and presentations, and analyse campaigns, always with your brand voice in view. The exercises follow your campaign process, from first audience definition to analysis after publication.
Who it is for
People from marketing, content and communications who want to use AI in their day-to-day campaign work. Suitable for teams that develop their own campaigns as well as teams that mainly adapt existing material.
Requirements
A laptop and access to AI tools for text and image. Basic marketing knowledge, no programming knowledge needed. It helps to have a short overview of your existing brand guidelines, if any exist, and an example of a typical campaign from your daily work.
Learning goals
- Sharpen audiences and messaging with AI
- Draft copy in several variants and compare them
- Have images and presentations created for campaigns
- Analyse campaigns and interpret results
- Apply your own brand voice consistently in AI requests
- Apply rules for labelling and legal limits
Agenda
- Sharpening audiences and messaging with AI
- Drafting copy: variants, tone, targeted shortening
- Having images and presentations created from campaign material
- Interpreting campaign data analysis with AI support
- Capturing your own brand voice in reusable prompts
- Labelling and legal basics, an overview
- Hands-on block on your own campaign or a piece of your own copy
Trainer
Tim Jamboula runs the training himself and works with campaign material and examples from your marketing day. The hands-on block at the end follows a current or upcoming campaign from your team.
Proof of attendance
Certificate of attendance from Corporathon, stating the content and duration of the training.
Price
€750 per person. No VAT is charged under Section 19 of the German VAT Act (small business scheme). Inhouse groups receive a quote on request.
FAQ
Does AI replace our creative team? No. AI delivers drafts and variants. The selection, the brand voice and the approval stay with you.
Which tools do we use? We work with common AI tools for text and image. Which of them fit your stack we clarify in the pre-call.
How do we handle labelling requirements? We show the legal basics as an overview. For legally binding case-by-case decisions we recommend checking with your legal department.
Can we work on a current campaign? Yes, if you bring campaign material you are allowed to use in the course.
Does the training also cover social media and ads? The approach to copy, variants and analysis transfers to social media and ads. We discuss channel-specific formats in the pre-call.
How do we keep a consistent brand voice across several people? That is exactly what we practise: capturing your brand voice in one reusable prompt that everyone on the team can use the same way.
How do we handle image rights for AI-generated images? We cover the legal basics as an overview. For a binding assessment of your specific use case we recommend checking with your legal department.
Framework and organisation
Provider: Corporathon. Trainer: Tim Jamboula. Language: German, English on request. Location: onsite at your office or live online. Group size: up to 12 people per trainer. Booking: discovery call via the booking link above.
Related courses
AI in Marketing upskilling on ki-weiterbildungen.co: two days with your own case and brand rules. AI in Marketing Workshop on ki-workshops.co: one day building an editorial workflow with an approval step.
